Value co-creation: Best of TIM Review Book 3 Launched

Value co-creation has emerged as a multifaceted innovation, marketing, and business paradigm describing how customers and end users can become active participants in the design and development of personalized products, services, and experiences. The term has acquired a wide use in both business and academic circles to the extent that it has become quite fashionable to speak about co-creation and very often in ways that actually have nothing to do with customers and end users. The goal of this book is focus on the business- and innovation-related aspects of co-creation.  Authored by Stoyan Tanev and Marko Seppä with foreward by Adam Chowaniec.